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“I never expected to receive the real estate certificate on the very day the project passed inspection. This has given us precious time to seize market opportunities and accelerate production,” said Li Lekai, the person in charge of Zhejiang Sicheng Power Technology Co., Ltd., unable to hide his joy as he held the brand-new property ownership certificate.
The efficient service Li Lekai referred to is precisely the result of Jingning She Autonomous County's first reform practice of “combined inspection and registration” for industrial investment projects. By simultaneously processing and issuing the “Confirmation Letter of Construction Project Planning Verification”, “Record Opinion Form for Fire Protection Acceptance”, “Record Form for Completion Acceptance”, and the “Real Estate Certificate”, Jingning has achieved “issuing certificates upon project completion”, pressing the “fast-forward button” for enterprise development through a breakthrough in approval efficiency.
Traveling through Jingning’s landscapes, urban and rural areas, one is met with a wave of fervent ambition and drive. In recent years, the cadres and masses of Jingning have united with gratitude and determination, setting sail with mission and paddling with hard work. Anchored to the fundamental goal of ensuring “the lives of all ethnic groups become more prosperous and flourishing”, they have sought breakthroughs through innovation and pursued leapfrog development through practical action. With the powerful momentum of high-quality leapfrog development, they are fully committed to building an ethnic common prosperity hub.
The vitality of development stems from a solid industrial foundation. Jingning consistently focuses on enhancing endogenous driving forces, strengthening county-level industries that enrich the people, and building a robust modern ecological economic system, writing a new chapter of development through industrial common prosperity.
Jingning vigorously promotes industrial revitalization to advance urban development. With bamboo and wood processing, precision manufacturing, and She ethnic medicine & wellness as its three leading industries, and guided by the “two platforms” of Lijing Park and Chengzhao Ethnic Entrepreneurship Park, it deeply implements actions such as “replacing the old with the new” and enterprise gradient cultivation, driving the quality improvement and upgrading of ecological industry. In 2024, the total output value of industries above the designated size in the county reached 4.37 billion yuan, the added value of industries above the designated size exceeded 960 million yuan, and the number of industrial enterprises above the designated size reached 76, achieving three “doublings in three years” and making the “framework” of industrial development increasingly stronger.
Simultaneously, Jingning focuses precisely on its distinctive industries, deepening the “Jingning 600” brand and prioritizing the “Land of Tea, Bamboo Sea, and Medicine Valley”. It is accelerating the commissioning of projects such as the Huiming Tea Industrial Park, the Shenshengtang High-Standard Processing Plant, and the Southern Zhejiang She Medicine Innovation Technology Industrial Park, continuously transforming ecological advantages into developmental momentum. Currently, the county has cumulatively built 134,700 mu of “Jingning 600” ecological bases, forming 122 varieties of mountain treasures across seven major categories, with sales reaching 740 million yuan in 2024.
While the foundation of ecological industry continues to be consolidated, the charm of the cultural tourism industry centered on She ethnic culture is also constantly being unleashed. Jingning, leveraging the creation of a She Ethnic Customs National Tourist Resort, is accelerating cultural and tourism projects such as the She Ethnic Customs Health and Wellness Resort Complex and “Chimu Sacred Mountain · Jiangnan Snow Country”, and implementing new format projects like the Bund No.5 Coffee Camp, Qianxia Lake Water Sports, and Luya Base, offering diverse experiences for tourists. In 2024, Jingning received 2.463 million tourist visits, a year-on-year increase of 7.9%. The integration of culture and tourism is becoming a new highlight of Jingning’s economic growth.
The momentum of development is inseparable from the strong drive of projects. With an innovative spirit, Jingning tackles development challenges and removes structural obstacles. By pooling innovative resources and optimizing service guarantees, the county has made the execution of major projects the “main battlefield” of its development strategy, thereby forging a powerful magnet for attracting resources and stimulating growth.
Leveraging project acceleration to drive overall development, Jingning is going all out to fight the “five major battles” for key projects: advancing strategic projects with long-term significance such as the Jingning Pumped Storage Power Station, National Highway 638, and Shuangang Reservoir at full speed to build a foundational support for county development; and promoting the completion and operation of major projects like Ferrotec Semiconductor, Jincun Reservoir, and the Ethnic Innovation and Entrepreneurship Center, so that projects can be transformed into real productive forces as soon as possible.
Outstanding investment attraction results further attest to Jingning’s developmental appeal. From January to July this year, Jingning attracted 12 projects each with investment exceeding 100 million yuan, including one project of 2 billion yuan and two projects of 1 billion yuan, with a total investment of 5.263 billion yuan, completing 109% of the annual task. The manufacturing sector accounted for 83.33%, achieving the goal of exceeding the annual target.
The warmth of development ultimately lies in the improvement of people’s livelihoods. Jingning adheres to a people-centered development philosophy, taking the lead in carrying out a provincial pilot for integrated basic public services. Thirteen of its experiences were selected for the province's first promotion list. It precisely addresses concerns in areas such as mountain region education, healthcare, and “elderly and child care”, broadening the “path to happiness” for all ethnic groups through practical measures and livelihood initiatives.
Regarding mountain region education, Jingning took the lead in exploring the optimization and adjustment of small-scale schools, solidly advancing reforms including the national experimental zone for collaborative education among schools, families, and communities, allowing rural children in mountainous areas to enjoy more balanced education. In the area of “elderly and child care”, it implemented national pilots for innovating county-level elderly care service systems and integrating childcare and education, innovating the “Add a Pair of Chopsticks” mutual aid meal model for rural elderly. The infant and toddler enrollment rate in childcare reached 31.7%, ranking among the top in the province, continuously enhancing the sense of happiness and gain among the She township people. In healthcare, Jingning deeply explored the “fixed + mobile” mountain area medical service model and innovatively launched the “Smart Mobile Hospital” service standard. This model became one of the top ten cases for high-quality integrated urban-rural development in the province and was presented as a typical example for promotion at the 78th World Health Assembly, truly bringing quality medical and health resources down to the “last meter” in villages.
A series of impressive data testifies to Jingning’s achievements in common prosperity: In 2024, Jingning achieved a regional GDP of 11.97 billion yuan, growing by 8.1%, with the growth rate ranking first in the city and second in the province. The per capita disposable income of urban and rural permanent residents reached 52,753 yuan and 30,461 yuan respectively, with growth rates ranking fifth and first in the province. The ecological quality index continues to be among the best in the province... Behind these figures lies the continuously enhanced sense of gain and happiness among all ethnic groups in Jingning.
Standing at a new starting point, Jingning, with renewed drive and more concrete measures, continues to consolidate its industrial foundation, advance project construction, and enhance people’s livelihoods, making the picture of ethnic common prosperity in the mountainous areas of southern Zhejiang increasingly brilliant.